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I've grown weary of the phrase "think outside the box." Box? What box? But then, I got to pondering. I live on the east side of a medium-large town. It takes maybe 20 minutes to get as far west as one would want to go.
Yet I don't know anything about the west side. It might as well be 1,000 miles away. I'm perfectly happy to shop, eat and do all the business of living here on the east side.
Politicians and preachers have something in common - besides occasional sex scandals and corruption - and that is, the uncanny ability to always stay "on message."
The same holds true in the world of advertising. I've written some copy for ad campaigns, and one of my favorites this year was for a charitable entity here in New Jersey, the UMDNJ Foundation.
These days, you can't say anything without some forethought. Remember the old paper dolls? My granddaughter received an updated version of the doll in magnetic form, and plays with it on the fridge in their kitchen.
She's had it for over a year and still changes the clothes around while Mommy, Daddy or MiMi are preparing her lunch or the family dinner.
My daughter doesn't like to go to bed. Well, no, let me revise my previous statement. My daughter loves to go to BED, but hates to go to SLEEP.
Laying her down has become a testy tango. I lay her down, she pretends to go to sleep, opens her door, pushes out the bottom of the baby gate, army crawls under it, and begins to create disasters.
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