I've grown weary of the phrase "think outside the box." Box? What box? But then, I got to pondering. I live on the east side of a medium-large town. It takes maybe 20 minutes to get as far west as one would want to go.
Yet I don't know anything about the west side. It might as well be 1,000 miles away. I'm perfectly happy to shop, eat and do all the business of living here on the east side.